A trademark is a name, icon, image, or any sign that helps identify mercantile goods and services. It offers exclusive rights to the trademark owner to do whatever the owner want to do with the trademark and prevents illegal or unauthorized usage of other individuals or companies. These exclusive rights are granted in return for financial benefits to an agency (usually a government agency) that grants trademark rights.
In contrast to patents, the time span of trademark protection depends on the contract signed. However, trademark protection can be reinstated or renewed for an indistinct period of time for as long as the owner can pay the supplementary charges.
The use of a trademark can be traced back to ancient times, back when men of craftsmanship replicated their trade name on their merchandise. Through the course of time, these trade names or marks progressed into the present day's organizational structure of trademark protection and registration.
In other words, trademarks are used for the commercial and financial advancement of services and products. Sometimes the marketability of a service or product lies with the trademark name. A good trademark name is easy to recall and can generate interest among potential consumers.
So, in choosing a trademark name, the potential owner should think of name that is easy to protect and easy to sell. Potential proprietors of the trademark can achieve its marketability and protectability by thinking of an exceptional trade name.
The following may be of help in formulating a trademark name with a strong commercial appeal as well as meeting the criteria of trademark registration for its protection:
* A good way of picking a name for a service or product is to find a term (related to the product or service) from a mythology, legend, culture, animal, plant, music, art, sports and other thousands of possible source of trademark names. Selecting from a category that is related to what the company manufactures or services is a straightforward of selling.
* Opt for a name or phrase that signifies the principles or standards of the company or its commodities. The name may not be a literal description. Concentrate on words that have an optimistic implication which will promote its marketability and may consequently motivate the consumers.
* Other companies use acronyms or abbreviations instead of a specific term in distinguishing themselves in the corporate world.
* Make use of a word or phrase from a different or foreign language to convey the ideals of the company or its commodities. But according to the trademark law an exact translation of a word or name into a foreign language can not be endowed a trademark registration. Terms from a different language that are suggestive but do not literally describe the company and/or its commodities are allowed to be registered.
* A creative way to pick a name to distinguish a company and its commodities is to formulate an original name. Inventive and original names can be easily recognized as a protectable trademark due to its uniqueness. The only drawback is to the cost of advertising to inform potential consumers about the new name. To overcome this minor dilemma, it is best to add some words that are descriptive enough to reduce any consumer confusions.
After the problem of choosing a trademark name has been solved, then it is time for its application for its eligibility for trademark protection. Just take note that a whimsical or suggestive trademark can be easily granted protection. The probability of the trademark's achievement can be verified by a lawyer who specializes with trademarks or trademark attorney by reviewing a trademark search.
It would be preferable that there is a list of possible names to choose from. By doing this, maybe at least one of them can be granted a registration. Always prepare for the worst, as they say.
With diligence, creativity, careful research, and pure luck, it is not impossible to come up with a trademark name that will gratify the whims of potential consumers as well as the legalities that comes with registration. All the hard work will pay off when a trademark name is finally registered and is up for keeps by the company or organization. As long as they can afford the additional fees, of course.
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The word logo itself came from the Greek word logotipos which means a detailed graphic icon, element, or symbol of a trademark which is positioned in a distinctive typography.
The classic logo is creatively planned to easily attract attention and recognition from potential consumers or mere spectators. The logo is basically just one of the many features of a company and/or its commodities for commercial and/or distinction purposes. Logos for each brand is distinguished by its color, shape, fonts, and icons which will help it to be set apart from similar brands in the corporate world. But logos can also be utilized in the recognition of non-corporate organization or institutes.
In a crazy fast paced world of the 21st century, it is imperative that a logo is unique form all others to steer clear from unnecessary misunderstandings in a buffet of potential consumers, associates, contractors, and the general community (whether domestic or global). After a logo has been formulated, it can be now ready for trademark registration to protect it from illegal users.
The success of a logo can be determined through its individuality or distinctiveness which will avoid any perplexities with other logos. It should also be practical which can be utilized in a variety of situations without losing its reliability. The logo must also be a good representative of a company and/or its commodities. Another is that it must be visually effective in attracting its target audience. The best logo is the one tat generates widespread curiosity in a positive viewpoint.
"Trademarking" a logo will necessitate the expertise of a trademark attorney. Usually, a design search is carried out to verify that the chosen logo will not cause infringement on other existing registered trademark logos. In any trademark lawyer's opinion, a good logo design is the integration of the best features of the whole collection of proposed well-designed logos. This is due to the fact that the magistrates favor a trademark logo with a backup of a collection of logos with identical designs. This said collection is known as a family of marks.
The trademark attorney will also verify that the formulation of the logo works hand in hand with the trademark search. Coming up with a logo that is unique as well as its practical marketability will boost the possibility of not finding an identical logo that may have greater trademark rights. The trademark lawyer will basically give assistance in ironing these problems and is also highly knowledgeable about the application process of a trademark logo.
The trademark lawyer will then discern if the logo meets the criteria of legalities that are needed for it to be registered.
Now, formulating a logo is another thing. The logo is imperative in creating brand consciousness. The logo can be known as a company's face. In any case, it should be presentable as well as visually interesting.
In formulating a logo, there are two methods of doing it. One method is by designing or inventing an original logo. The second method is by the employment of logo design sites that provides assistance in the creation of logos. The best way to pick a logo design site that will be compatible to the company or organization's standards is through the sites' design sample logos or portfolio. It is best not to hesitate to ask if they can come up a collection of logos that the company may choose from. Having a collection of logos can also help if the primary chosen logo was not accepted for registration.
In any case, with or without the help of a logo design site, a creative mind will help in the formulation of a logo. In deciding the structure of logo, it is best to have a line of logo designs to choose form. By doing so, there will be enough designs to choose from and at least may be one of these logos will pass the criteria of becoming registered as a trademark logo. Coming up with a distinct design will be easy for it to be registered and enjoy the trademark protection.
Lastly, one should open their mind, heart, and soul when coming up with the best unique logo design that will please the gods of both the corporate world as well as of those of the courts that grant registrations. Also, multiple ideas are better than one. So, extensive research and scouting for ideas and suggestion will be of great help.
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