A trademark can be distinguished as a name, symbol, design or words which set a part a good or service from one party to the other. Trademark is known to be a kind of “industrial property.”
Most companies and institutions establish a trademark to be identified as a separate entity from their competitor. For instance, General Mills. The company at this time owns several trademarks.
General Mills is a corporation which chiefly does business regarding variety of food products. The company is also known to be a distributor of many breakfast cereals.
The main office is located at Minnesota.
History of General Mills
In the mid 18th century, General Mills was first known to be “Minneapolis Milling Company” which charters rights to operate mills. Years after, the company decided to have a partnership with John Crosby. Minneapolis Milling Company then became “Washburn-Crosby Company.” Unfortunately, after a year an uneventful thing happened, this killed so many personnel and damaged many establishments.
In the early 19th century, the company gave birth to General Mills where it merged into other small milling companies. From then on, General Mills continue to expand.
It was on the year 1990 that General Mills began to merge with Nestle to promote and market cereals as one of breakfast menus in an undertaking they referred to as “Cereal Partners Worldwide.” The said cereals are marketed both in the United States and Europe.
Sometime in October, the company thought of ways to boost the “cereal market” by creating themed-breakfast cereals. The themes mostly revolve in “friendly monster” such as Boo Berry for blueberry-flavored cereals. Chocolate-flavored cereals are with Count Chocula and those who love strawberries should have a constant encounter with Franken Berry.
Some General Mills’ Breakfast Cereals
1. Cheerios
General Mills created and marketed the first ready-to-eat cereal which is oat-based by the brand name “Cheerios.”
2. Cinnamon Toast Crunch (CTC)
This type of cereal is manufactured by General Mills. CTC is made of small square or rectangular shape cereals which are coated with cinnamon and sugar.
3. Cocoa Puffs
This breakfast cereal is described to be “puff” sphere-like which is cocoa-coated. Later on, General Mills also developed “a cereal Cocoa Puff bar” for its consumers.
4. Golden Grahams
Tiny-toasted square-shaped pieces of cereal define Golden Grahams. The taste blends a combination of honey and brown sugar. Findings show that this type of cereal is found to be one of the saltiest cereals.
5. Oatmeal Crisp
With this type of cereal, your breakfast will never be dull since you have a choice of flavoring from almond, apple brown sugar, raisins, berry, maple nut or yogurt in vanilla flavor.
6. Reese’s Puffs
General Mills originally introduced Reese’ Peanut Butter Puffs with combined chocolate and peanut butter flavoring. As time passed by, the two flavors were divided into two separate flavors.
7. Trix
This type of breakfast cereal is considered to be the most popular among consumers. It may be due to its sweet taste complimented by fruity flavoring.
8. Lucky Charms
In the late 1960s General Mills created Lucky Charms which is a well known breakfast cereal today. This type of cereal is composed of tiny bits of oats which are toasted. You can also find colorful marshmallow in different shapes inside every cereal box.
9. Total
If you happen to be a lover of wheat, then this type of cereal will be best-suited for you. Total is composed of flakes made from whole grain wheat.
10. Wheaties
This type of cereal is commonly linked with sports-advocate people due to its popular slogan. Wheaties is made from a mix of wheat and bran baked into flakes.
There are different selections of Total cereals which you can choose from.
Before the above-mentioned breakfast cereals by General Mills, the company formerly manufactured some recognized cereals such as Country Corn Flakes, Frosty Os, Jets, Twinkles, and USA Crunch.
At this time, General Mills offer a variety of breakfast cereals under different brand names. The company makes it a point that the cereal products they produce and sell are quality-cereals which provides healthy options and optimum satisfaction for their consumers.
Apart from cereals, General Mills also offer different food products which you or your family members can try.
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Many people today are now considering starting their own business. You have to consider that you don’t have to slave for a company you don’t even own just to earn some money. There are lots of people today who work in companies to earn enough capital to start their own business. With your own business, you will be the boss and have much more freedom instead of working at specific hours. By having your own business, you can go in and out of your office as often as you like without anyone telling you that you are arrived at work late and you are leaving early.
The first thing that most people think about when starting your own business is to think of a business name and the trademark symbol usually associated with it. The business name should be unique and should meet all the necessary requirements that the registration office will allow. However, the trademark is another story. You have to register your business trademark with the United States Patent and Trademark Office.
Like the business name, the trademark should be unique and should meet the criteria for qualifications to get it approved. However, you have to consider that the business name itself can also be your trademark symbol, just make sure that the lettering and also the business name is unique.
You have to realize the fact that registering your business name as well as the trademark symbol is very important. This is the logo that separates one company manufacturer from the other. It prevents confusion among consumers on which products to buy. For example, if you are looking for a pair of Nike tennis shoes, you look for the Nike logo which is the "check" sign usually associated in the tags and even put in the products. You identify that the shoes are authentic by the trademark symbol.
By registering your trademark with the Patent and Trademark Office, you can be sure that no other companies will try to use your trademark symbol as it makes it illegal for them to use without your permission. You should consider the fact that it is included in the intellectual property rights. Even the design of the product cannot be copies if you copyright the design with the Patent and Trademark Office.
If you register your business name and trademark, you will have exclusive use for it and will not allow other companies to put in your trademark and business name in their products just to make it sell. Since no one will be able to use the business name and the trademark of your company, you can be sure that your company’s reputation is protected.
It is also recommended that you should register your trademark as soon as possible in order to claim it first and avoid others from claiming your trademark as their own by registering it at the Patent and Trademark Office. However, you can temporarily copyright your trademark symbol via the poor man's copyright. To protect your trademark symbol through a poor man's copyright, all you need to do is enclose a copy of the design in an envelope and mail it to yourself. When the mail arrives, you will notice that there are stamps in it as well as the date received and delivered in it. Leave the envelope unopened and when someone claims it in the Patent and Trademark Office, you can present the unopened envelope to the Patent and Trademark Office. The PTO personnel will open the envelop and examine the trademark design in it.
You have to consider that registering your trademark will take some time to get approval. This is why you should considering hiring a lawyer that specializes in the patent and trademark law as well as the anti-piracy and intellectual property law. They will be able to help you with the different paperwork associated in filing a trademark registration. They will also examine your trademark symbol and make some recommendations in design changes if anything needs to be changed.
These are the things you need to consider when applying for a trademark registration with the Patent and Trademark Office.
Remember this and you can be sure that you will protect your trademark as well as the reputation of your company.
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