When people think of starting their own business, what they usually think first is the logo or the trademark of their company. They will also think about the capital and will make the necessary business plans to present with the bank when taking out a loan.
You have to consider that it is important for a business to have a trademark symbol in order for consumers to identify their products. If you want to start your own business, you may want to think about the design of your trademark symbol or logo. You have to consider the fact that it should be unique and should be easily remembered by consumers.
However, just thinking about and designing your trademark and applying it in your products and as business logo is not enough. You have to consider the fact that registering your trademark is also important. By registering your business trademark, your company will have exclusive rights for the use of the trademark. By having that right, it will make it illegal for other companies to copy your trademark symbol to be placed in their products. You have to consider that in order to protect your products better, you have to register your trademark in order for it to become illegal to reproduce without the authorization of your company.
First of all, trademark registration is done in the United States Patent and Trademark Office or the PTO. The Patent and Trademark Office is responsible for registering trademark and is also responsible for granting exclusive rights for the company to use their trademark symbol. The Patent and Trademark Office is also responsible on patenting new inventions and copyrighting works of art and engineering designs. You have to realize that the Patent and Trademark Office is responsible and is actively implementing the intellectual property law.
The first step in trademark registration application is by filing for it with the Patent and Trademark Office. Once your application is received by the Patent and Trademark Office, it will review your application and determine if it meets all the minimum requirements set by them. If not, all the documents you mailed, including your application and the fee will be returned to you. However, if the filing meets the minimum requirements and is approved by the Patent and Trademark Office, they will assign a serial number on it and sends you a receipt after about two months after filing it.
However, you have to consider that this is not the end of the process and you cannot use the trademark symbol yet. The next step in the registration process is the examination of the trademark symbol made by the Patent and Trademark Office's attorney. The attorney will search the database for registered trademarks and determines if the trademark symbol you are trying to register will be rejected or will be approved. Usually, the common grounds for rejection is that the trademark being examined bears similarities to trademarks already approved. You have to consider that it will be lengthy process considering all the trademark symbols existing today.
This is why you should make sure that your trademark will bear no similarities or resemblance to existing trademarks that is already registered. You can do this by hiring your own patent and trademark lawyer or by searching for it yourself. However, it is recommended that you should hire a lawyer because it can prove to be time consuming when you look for it yourself. The trademark lawyer you hire will be knowledgeable and will be responsible in all the different legalities concerning your trademark.
If your trademark symbol has been rejected, the Patent and Trademark Office will send you a letter and call you by phone and inform you about the grounds for rejection. You should overcome all the objections and have it reexamined by the lawyer again. You can do this by redesigning your trademark symbol.
These are the things you need to know when registering your trademark symbol. As you can see, it will take quite a while before you can actually legally use your trademark. If you want the process to go faster, you can consider hiring a trademark lawyer where they will prepare all the necessary documents and requirements. They will also do an examination of your trademark symbol and determine if you need to redesign your trademark or not.
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Putting up a business, especially a large scale one, entails a lot of requirements that the owner or proprietor must be able to meet. This includes local business permits, state requirements, and all other paper that are deemed necessary in organizing your business. If you're thinking of putting up a business, then why not register a trademark?
Trademark is considered as an intellectual property either for a business or a person. If you want to keep your mark, the best way is to trademark it. And when you're talking about trademarks, you need to be patient.
You can't put up a business if you're not confident that it will succeed. More or less, you've done your extensive research and study before coming up with such endeavor. And if you're business is already on its way to the top, you will most likely apply for a trademark and that can be in the form of a logo, brand or whatever.
Securing a trademark is not that difficult. You can go to the USPTO office, or you can log on to their website to get the necessary information that you need in applying for a trademark. The application process is very simple, but what makes it annoying is the time. That is why you really need to exercise a lot of patience when you're applying for a trademark.
This is an ordeal that you have to deal with. Technically, the entire process is not complicated. First, you must make a thorough search online to check that there's no existing trademark similar or identical to yours. It would be best to hire professional help in your search just to be sure. The next step is to fill out application forms and file your application online. Usually, the patent and trademark office will designate an attorney for your application. The attorney will either approve or reject your application. He/she will let you clarify through correspondence if there are unclear aspects in your application. The USPTO is an agency of the government, so you can expect a lag time.
You must know that it isn't mandatory to register a trademark. However, those that do have registered trademarks are at a great advantage over those businesses that have one, why? If you have a registered trademark, the people will immediately be aware of it, as well as your competitors. No one will interfere with your business or try to confuse your customers because you can file a court action to any business or person who attempts to infringe your name. Your business is protected and your name is individualized; therefore you can have a lot of peace of mind if you have a registered trademark.
Confusions among businesses are a usual occurrence but if you're products and services are registered, there is no need to worry. You can use the symbol 'circle R'; establish your brand identity, and exercise exclusive rights within the industry and throughout the country.
Once you've filed your application, you will wait for about two months before you can receive a postcard from USPTO and it verifies that your application has been received by the office. After that, you will not hear anything from the office for at least six months or even more. The application seems to take forever, and once you receive another correspondence stating that your application has been accepted, you will again wait for another month before it is published and become approved. However, if the office needs clarification, be sure to send it within 30-60 days. After that, you have to wait for another two or four months. Most registered trademark applications take over a year, and you're quite lucky if your application was approved less than one year.
So if you have an outstanding trademark application, don’t worry if you haven't received any correspondence from the USPTO, it's an SOP of the office. In the meantime, you can continue your business while you're waiting for the application to be approved. Remember, if you want to have an edge in your chosen industry, have a registered trademark.
If you're one of those businesses that are not trademarked, you'd better think twice of the possible ramifications that you may encounter. So why wait for it to come? Secure an application today and be protected.
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